Cashvertising

Barely one in a hundred businesspeople know these FACTS about creating powerful advertising: Sixty percent of people read only headlines, Captions under photos get 200 percent greater readership than non-headline copy, Ads with sale prices draw 20 percent more attention, Quadrupling an ad's size doubles its attention value, Four-color ads are up to 45 percent more effective than black and white.

New York's biggest ad agencies use these little-known secrets every day to influence people to buy. And now-thanks to Cashvertising-you can, too. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Cashvertising teaches you the tips, tricks, and strategies that top gun copywriters and designers use to persuade people to buy like crazy.

No matter what you sell or how you sell it-this practical book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more, How to make people believe what you say, "Sneaky" ways to persuade people to respond, Effective tricks for writing "magnetic" headlines, The psychology of ad design, positioning, color, and pricing. Book jacket.